This week saw me at the L’Erbolario conference in a stylish hotel in Milan.
Time for an in-depth look at the science behind the new products, in particular the new range Giada, or Jade, named after the new granddaughter in the Villa-Bergamaschi family.
I didn’t even know there was a Jade plant !
But now I know that L’Erbolario sources it from the Riviera, blending it with lemon, bitter orange, bergamot and rose to achieve a lovely fresh citrus fragrance with warm musk and amber undertones. I’m sure it will prove very popular.
There was also good news to report about the Hyaluronic Acid hair range which has been nominated for the Marie-Claire awards in France and Italy – results are announced in mid April.
Finally a Q&A session with Daniela Villa and Franco Bergamaschi, then it was out into the spring Milan air for some window-shopping and people watching.
Milan never disappoints!